In 2023 our academic library started a monthly display program to celebrate heritage months and to make books from the collection more visible and accessible to students. In two years, this program has grown into a fully developed display program with specific outcomes, assessment practices, the development of a student position, and cross-campus support and collaboration. In this presentation we will discuss how our program is designed to enhance student sense of belonging and to inspire the next generation of scholars with targeted monthly themes. This presentation will feature reflections from a librarian and student research assistant on creative student-centered design and collection development as well as the challenges and benefits of developing effective assessment practices based on outreach outcomes.